Dominic Jones

Designer name: Dominic Jones

Origin: Buckinghamshire, England.

Design background: Dominic studied at the Sir John Cass School of Art and Design.

Career highlight: “Anna Wintour picking up on my designs at spring/summer 2009 Fashion Week.”

Design signatures: “A tough, almost aggressive elegance with a luxury finish.”

How would you describe your ideal client? “Someone with their own sense of style and a little bit of punk in their heart.”

What is your trademark piece? “I guess it would be my knuckleduster ring. I think it’s had an obvious impact on the direction of the high street since it was first shown nearly two years ago.”


Three spring/summer 2012 inspirations: “Gothic cathedrals, abandoned Soviet sculptures and colour.”

What’s next for your brand? “We’re opening our online shop.”

Who are your design heroes? “Elsa Schiaparelli, the sculptor and photographer Andy Goldsworthy and the glass and jewellery designer René Lalique.”

What’s your favourite cultural hotspot in the capital? “Efes - the pool hall in Dalston (LOL).”

In five years time I will be… “30 years old.”