James Long

Designer name: James Long

Origin: Northampton, England

Design background: Long completed his MA in menswear and accessories at the Royal College of Art. He worked for Virginia Bates in New York and London before setting up his own label.

Design signatures: “Leather, knits and accessories. Strong, bold, directional menswear.”

How would you describe the James Long man? “The model Alex Dunstan is one of my ideal customers.”

Trademark piece: “A leather technique piece and a signature knit."

Three autumn/winter 2012 inspirations: “Stones, Edward Botinsky and quarry.”
       
What does 2012 hold for your brand: “Fashion Forward and Fashion East.”

What is your favourite decade in fashion? “Now. I quite love the late seventies too.”

Where do you go in London to seek artistic inspiration? “I like the library at the Royal College of Art, The Tate Modern and various galleries in Hackney Wick.”